June 2023 – Ed Morse Automotive Group!

Chamber Business of the Month

Please help us welcome Ed Morse Automotive Group as the Red Bud Chamber business of the month! Follow along this month to learn more about our local dealerships, the history of Weir’s and about Ed Morse Automotive Group. What are some of your fondest memories of our local dealership?

The Morse family bought into their first dealership in 1961, Cecil Holland Ford in Miami, which soon became Ed Morse Ford. Over the next 50 years, Ed and his son, Ted, added dozens of additional dealerships and realigned their market areas throughout the state of Florida and now they currently have dealerships in 6 States. This keen business sense cemented the Ed Morse prominence as one of the largest family-owned automotive dealer groups in the country. Since taking over Weir, Ed Morse has continued to be an asset in Red Bud and the surrounding communities. The transition from Weir to Ed Morse went off without a hitch. You still see the same faces and receive the fantastic service you became a custom to over the years. Ed Morse is motivated to keep that same success that Weir had and keep building their brand throughout the country. One of the reasons Weir was an appealing dealer to purchase was because of the success they had all these years. Another appealing asset that Weir had and probably what they were best known for outside of the local community is their parts department.

We sat down with Brad Roy to chat about his history with the company formally known as Weir and now known as Ed Morse Automotive Group. Brad officially became a full time employee in 1998 but had been working there with his dad since he was a young man cleaning cars, cleaning the shop and one of his favorite memories was refilling the soda machine. He would walk over to the former Country Side, buy some soda and wheel it back to the dealership to re-stock the machine. Brad is now the sales manager at the Chevrolet, Buick, GMC store so we asked Brad; what’s the biggest change in the car business over the years? “Internet” The internet has changed the industry in many ways. Customers come in more knowledgeable about the vehicle they want to purchase as they have done research. Customers can get online and find vehicles all over the country and they are willing to travel to get that perfect vehicle. The internet has streamlined the process of selling a vehicle overall. The second thing he mentioned is the technology has changed so much in the vehicles. They come with so many more features including safety and creature comforts.

Since 1975 Norm Roy and the team at Weir were a critical asset to our community. We want to thank Ed Morse Automotive Group for continuing to fill that important roll and for being our chamber business of the month! Check out https://www.edmorse.com to learn more and find great deals on your next vehicle!